Visualise your Econometric Models

Econometric models can be complex, so we’ve created MetaOS, a way for you to visualise and interact with the results so they are easier to understand and action.

MetaOS is MetaMetrics’ proprietary software platform for visualising econometric models.

We’ve combined the best in data visualisation with the power of the models we build to create a unique way to examine an econometric model. It’s all delivered via a standard web browser and hosted in Microsoft’s Azure cloud, making it ultra-secure.

There are two modules:

• Project Explorer: gives you a snapshot of your sales and media contribution—that is, the amount of sales attributed to media. You can see the information at brand and product levels and ROI by media channel.
• ROI Explorer: gives an overview of all the ROIs for all the media deployed on all your brands. It’s a powerful benchmarking tool that gives a view of the entire organisation’s media ecosystem for someone like a Marketing Controller or Head of Insight.

MetaOS is a visually appealing and interactive way of exploring model results and bringing them to life, it gives access to a wide audience of people in the organisation and acts as a “single version of the truth” as regards what is driving business in a way that a PowerPoint presentation never can.

MetaOS will help you:

• Interact flexibly with the model results
• Quickly compare your previous creative to your current one
• See the impact of your media spend
• A powerful benchmarking tool
• Customisable views so you can see what’s important to you
• Drill down into the data within a couple of clicks
• Downloadable charts for you use as and when you need it