Who We Are - MetaMetrics

Our approach

We work with well-known brands of all types and sizes, whether established brands, challenger brands, or innovative start-ups. They all have one thing in common: They value our consultative approach and recognise that we're on their side.

We’re a team of industry experts who have first-hand experience working both client and agency sides. We’ve worked in all three domains — as clients, consultants, and media agencies—giving us an unmatched perspective on the challenges of integrating advanced insights into practical business contexts.

We have an excellent reputation for the work we do. We’re known for our expertise and experience we bring to it. Our clients tell us that they feel supported throughout a project, how we seamlessly engage with key stakeholders, and how we’ve a strong capability of presenting their findings in front of a wide audience in a way that everyone understands.

MetaMetrics values

What it's like to work with us

We’re highly collaborative. We understand our clients’ objectives, who their key stakeholders are and work with them to achieve their goals.

Making econometrics accessible from the beginning of the process and going forward. We present our findings in a way that’s straightforward, tangible and understandable to everyone involved in the project.

We’re flexible. Our working style is accommodating and patient whilst ensuring the project progresses in line with timelines.

Our communication helps build positive working relationships and prioritise customer service.

Being independent we’ll provide an honest perspective to our findings.

Ready to work with us?

The MetaMetrics Team

Sam Watts

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Philip Gaudoin

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Rebecca Shaw

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Tom Lloyd

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Joel Yates

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Director

Sam Watts

Sam joined MetaMetrics in 2013 and helped make it what it is today. He built our modelling platform and is super-creative when it comes to teasing out that last ounce of insight lurking behind every byte of data. This isn’t always what he was doing for a living. He joined Lehman Brothers as an economist in 2004, and is still the proud owner of an original Lehman Brothers jute bag, a collectors’ item since 2008. Seeing the error of his ways, he became part of the MMM world, working for Publicis Groupe, before being lured to MetaMetrics.

Sam lives with his wife, Claire, their two children and a host of animals, on their farm in Devon.

Chairman

Tom Lloyd

Tom is the founder of MetaMetrics and our wise, elder statesman.

He worked for 23 years mainly in large client organisations (Nestle, Kraft/Mondelez, SABMiller) holding local, regional and global roles in research and analytics before setting up MetaMetrics in 2010 with the goal of providing the level of service, consultancy and insight he sometimes, but not always, enjoyed himself.

Tom is married with ‘grown up’ twin daughters and a small Cocker Spaniel, Henry. In his spare time he likes watching cricket and playing his (some would say) overstocked collection of guitars.

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They have a very good network, and they know a lot of other agencies that we work with, so that facilitates relationships and communications.

Impact Review Study

MetaMetrics has been an exceptional partner, combining deep expertise with a collaborative approach. They excel at developing clear briefs, delivering actionable insights, and ensuring recommendations drive business value. Their fabulous team is fun, highly professional and a fantastic partner.

Kelly Kershaw, MI Media

Working together so we can all do better - we work in partnership with your media agency.

Philip Gaudoin, Managing Director, MetaMetrics

We aim to make the complicated subject of econometrics accessible to everyone.

Tom Lloyd, Founder & Chairman, MetaMetrics"

It's a pleasure to work with Philip and Sam at Metametrics. Their deep understanding of the media landscape and analytical smarts have been very useful in giving us a nuanced understanding of investment impact and areas of apportunity. I trust their advice and judgement, and would recommend them.

Jamie MacNaughton, Acquisition Director, Tails.com

How we work with media agencies

We believe in collaboration. As well as working closely with our clients, we work closely with their media agencies. Our background is in media, and we understand the challenges that planning and executing media campaigns can bring. This collaboration enables media agencies to make data-driven decisions, precisely targeting your audience, and allocating budgets more efficiently.

Over the years we’ve developed effective working relationships with many media agencies, large and small, which has enabled us to produce powerful results for our clients.

The integration of econometrics and media planning ensures that campaigns are, not only, creative and well-placed but also grounded in rigorous analysis, leading to more measurable and significant business outcomes.

Following on from the econometrics project, we provide your media agency with the insights and tools they need to bring their plans to life.

Partner with us

Let’s give you clarity on your media strategy

Get in touch with all your econometric questions. Let us help make your media spend more effective.

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